Coffee does nothing for me!?

According to this article @ the Beeb, researchers in Bristol have determined that for regular drinkers morning coffee does nothing but erase the symptoms of caffeine withdrawl, with no additional increase in alertness or awakeness. Ok maybe I made up the awakeness part because I have no idea how they measure these things. Anyway, since I drink approximately 1 billion cups of coffee everyday I imagine at least three morning cups are needed to return my brain to a normal state, before I finally feel "awake."